Non-voice Communication - 7 C's of Communication

 Why Use the 7 Cs?

It a very useful tool to help write high-quality email / Chat messages

It helps ensure your messages are clear, targeted, and well-structured – all elements which are especially important in Email communications

Although the 7Cs can be used as a checklist for all types of communication, it is especially important for written and verbal communications.

Developed in a 1952 book, Effective Public Relations, by University of Wisconsin professors Scott Cutlip and Allen Center

A useful way to help ensure that high quality communications is created both for written and verbal communications

Considered by many to be one of the fundamental commandments of good business communication

1.Completeness

The primary message must include all the necessary facts and information

The message should also take into consideration the intended recipient and their perception of the world

You must ensure that the message contains everything the audience needs to understand what is being communicated

2. Conciseness

Communicating what you need to express in the least possible words

Message does not contain excessive or unnecessary words or information

Briefly worded information that emphasizes the key points of the message

Reduces both the time and the cost of communications.

3. Clearness (Clarity)

Emphasize one specific message at a time, rather than try to communicate too much information at once

Helps improve the understanding of the entire message and enhances its meaning

Makes use of specific, concrete, and appropriate words to fit the goal being discussed

4. Consideration

Takes into account the viewpoint of the audience and gears the message towards their thinking and beliefs

This includes their background, education, experience, and attitudes

Ensures that what is communicated does not create negative emotions or a bad reception

5. Concreteness

The message is specific and clear, rather than vague or general

Ensure the message is not misinterpreted

Increases the confidence of the message and builds on the reputation of the message

Support your message with relevant facts, figures, and examples

6.Correctness

Message is syntactically and grammatically correct with the appropriate use of language

Makes use of precise and accurate facts and figures

Message is exact and well-timed, which can increase the confidence level of the audience

7. Courtesy

The message shows respect for the recipient and is considered by them to be polite, friendly, and enthusiastic

Message is positive, unbiased, focused at the audience, and uses language that shows respect

Takes into account not only the viewpoints, but also the feelings of the audience